Privacy Policy

This Privacy Policy explains how Alviona collects, uses, stores, protects, and handles personal information when customers visit our website, place an order, contact us, or otherwise interact with our online store. We are committed to handling personal information responsibly and in accordance with applicable United Kingdom data protection requirements, including the UK General Data Protection Regulation and the Data Protection Act 2018.

Company Name: Alviona
Address: 29 ALLERTON CLOSE, BOREHAMWOOD, WD6 4AF
Email: support@alviona.online
Telephone: +44 7802400670

1. Information We Collect

We may collect personal information that you provide directly when using our website or purchasing T-shirts from us. Depending on how you interact with our store, this may include your name, billing address, delivery address, email address, telephone number, order information, product selections, purchase history, communications with us, and information submitted when requesting customer support.

We aim to collect only information that is reasonably necessary for providing our products, processing orders, communicating with customers, operating our website, and complying with applicable legal obligations.

2. Order and Transaction Information

When you place an order, we may collect information necessary to process and fulfil your purchase. This may include your contact details, delivery information, billing information, products ordered, quantities, prices, order status, delivery status, refund information, and other transaction-related records.

We use this information to confirm orders, arrange fulfilment, provide order-related communications, respond to enquiries, handle returns or refunds where applicable, and maintain appropriate business and accounting records.

3. Payment Information

Payments made through our website may be processed using payment service providers or financial institutions involved in completing your transaction.

Where payment information is processed through such providers, we may receive limited transaction-related information required to confirm whether payment has been authorised, completed, cancelled, refunded, or disputed.

We do not require customers to provide payment information through ordinary email communications.

4. Information Collected When You Contact Us

If you contact us by email, telephone, website contact form, or another available communication method, we may collect the information contained in your enquiry.

This may include your name, contact details, order number, information about the product concerned, the nature of your request, and any additional information you choose to provide.

We use this information to respond to enquiries, provide customer service, resolve problems, investigate complaints, assist with orders, and maintain records of customer communications where appropriate.

5. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically through website technologies, server records, cookies, or similar technologies.

This information may include your Internet Protocol address, browser type, device type, operating system, referring pages, pages viewed, approximate visit time, website interactions, session information, and technical information about how the website is accessed.

Such information may be used for website security, fraud prevention, troubleshooting, performance analysis, website improvement, and understanding how visitors use our online store.

6. How We Use Personal Information

We may use personal information for legitimate business and operational purposes, including:

Processing and managing customer orders.
Providing and arranging delivery of purchased T-shirts.
Sending order confirmations and service-related communications.
Responding to customer enquiries.
Providing customer support.
Managing returns and refunds where applicable.
Maintaining transaction and accounting records.
Preventing fraudulent or unauthorised activity.
Protecting the security of our website and systems.
Diagnosing technical problems.
Improving website functionality and customer experience.
Managing disputes or complaints.
Complying with legal, regulatory, tax, accounting, or other applicable obligations.

We do not use personal information for purposes that are incompatible with the reason for which the information was originally collected unless permitted by applicable law.

7. Legal Bases for Processing

Where required under UK data protection law, we rely on an appropriate legal basis for processing personal information.

Depending on the circumstances, this may include processing that is necessary to perform a contract with you, processing necessary to take steps at your request before entering into a contract, compliance with a legal obligation, processing based on our legitimate interests, or processing based on your consent where consent is required.

Our legitimate interests may include operating and protecting our online store, preventing fraud, maintaining customer service standards, improving our services, maintaining business records, and protecting our legal rights.

Where processing is based on consent, you may withdraw your consent where applicable. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

8. Sharing Personal Information

We may share personal information with service providers and other organisations where reasonably necessary for operating our online store and providing services to customers.

These parties may include website hosting providers, payment service providers, delivery and logistics providers, information technology service providers, professional advisers, fraud prevention services, and other suppliers supporting our business operations.

We aim to provide such parties only with information reasonably necessary for them to perform the relevant service.

Personal information may also be disclosed where required by law, regulation, court order, legal process, or a request from an authorised public authority.

9. Delivery and Fulfilment

To fulfil an order, relevant personal information may need to be provided to businesses involved in preparing, transporting, and delivering the order.

Information shared for this purpose may include the recipient's name, delivery address, telephone number, email address, order reference, and other information reasonably required for delivery.

Delivery providers may process this information according to their own legal obligations and operational requirements.

10. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, remember visitor preferences, maintain website sessions, improve security, understand website performance, and analyse how visitors interact with the store.

Some cookies may be necessary for essential website functions, including shopping basket functionality, checkout processes, security features, and session management.

Other technologies may be used for analytics or other non-essential purposes where permitted by applicable law.

Where consent is legally required for certain cookies or similar technologies, these technologies should only be used in accordance with the consent choices made by the visitor.

11. Data Security

We take reasonable organisational and technical measures designed to protect personal information against unauthorised access, unlawful use, accidental loss, alteration, disclosure, or destruction.

These measures may include access restrictions, account controls, security monitoring, system updates, appropriate technical safeguards, and limiting access to personal information to persons or service providers who reasonably require it.

However, no internet-based transmission or electronic storage system can be guaranteed to be completely secure. Customers should therefore also take reasonable precautions to protect their account credentials and personal devices.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or for another lawful purpose.

The appropriate retention period may depend on the type of information, the nature of the customer relationship, contractual requirements, accounting requirements, legal obligations, dispute resolution requirements, fraud prevention considerations, and the need to establish or defend legal claims.

When personal information is no longer reasonably required, it may be deleted, anonymised, securely destroyed, or otherwise handled in accordance with applicable requirements.

13. International Processing of Information

Some service providers supporting our website, payment processing, technology infrastructure, or other business operations may process or store information outside the United Kingdom.

Where personal information is transferred internationally and UK data protection law requires safeguards, appropriate measures should be used to protect that information in accordance with applicable legal requirements.

The level and form of protection may depend on the destination country, the recipient, the nature of the processing, and the legal mechanism used for the transfer.

14. Marketing Communications

Where permitted by law, we may use contact information to send information about our products, services, or other relevant commercial communications.

Where consent is required, marketing communications will be based on the appropriate consent.

Customers who receive electronic marketing communications may request that such communications stop at any time by using the available unsubscribe method or by contacting us at support@alviona.online.

Stopping marketing communications does not prevent us from sending necessary transactional or service communications relating to orders, customer enquiries, refunds, account matters, or other existing transactions.

15. Your Data Protection Rights

Depending on the circumstances and subject to applicable legal requirements, individuals may have rights relating to their personal information.

These rights may include the right to request access to personal information we hold about you, request correction of inaccurate information, request deletion of information in certain circumstances, request restriction of processing, object to certain processing activities, request transfer of eligible information, and withdraw consent where processing is based on consent.

Some rights are subject to legal conditions, limitations, exemptions, or requirements. We may therefore need to assess a request before determining how it applies.

16. Requests Concerning Your Personal Information

To exercise an applicable data protection right or ask a question about how personal information is handled, you may contact us at:

Email: support@alviona.online
Telephone: +44 7802400670
Address: 29 ALLERTON CLOSE, BOREHAMWOOD, WD6 4AF

To protect personal information, we may need to take reasonable steps to verify the identity of the person making a request before providing information or carrying out certain actions.

We may also request additional information where reasonably necessary to identify the relevant records or understand the scope of the request.

17. Children's Personal Information

Our products and online store are intended for general customers and are not designed for the purpose of knowingly collecting personal information from children who are not legally able to provide the relevant information or enter into transactions independently.

If we become aware that personal information relating to a child has been collected in circumstances where it should not have been collected, we may take reasonable steps to delete or appropriately restrict that information.

18. Fraud Prevention and Website Security

We may process relevant information where reasonably necessary to protect customers, our website, our business, payment processes, and other users from suspected fraud, misuse, security incidents, unauthorised transactions, or other harmful activity.

This may involve reviewing order details, payment confirmation information, account activity, technical information, delivery information, or communications associated with an order.

Where appropriate, information may also be shared with relevant payment providers, service providers, professional advisers, or authorities where permitted or required by law.

19. Changes to This Privacy Policy

We may revise this Privacy Policy when necessary to reflect changes to our website, business operations, customer services, data processing practices, legal requirements, or technical systems.

The version displayed on our website will apply to the processing activities described within it.

Customers are encouraged to review this Privacy Policy periodically to understand how personal information is handled.